About us

I’m Fiona

Hi, I’m Fiona — the founder of ShopPWall, a brand born from my deep love for creativity, culture, and meaningful storytelling for children. What began as a small idea during my search for ways to bring timeless wisdom into modern homes has grown into a passionate venture that I’m incredibly proud of.

Based in the UK, I personally oversee every part of the journey; from researching ancient stories, designing kid-friendly formats, crafting digital books, and ensuring every product brings value, joy, and learning into your child’s world. My mission is simple: make powerful moral lessons easy, engaging & accessible for today’s young minds.

ShoppWall started as a way to preserve cultural roots and inspire children with teachings that build confidence, kindness, and emotional strength. What began as one story soon grew into a collection of meaningful children’s products that parents across the world now cherish.

Building this brand hasn’t always been easy; mastering digital design, storytelling formats, and creating smooth, parent-friendly shopping experiences took countless hours of dedication. But with every message from a parent saying their child loved reading our books, I’m reminded exactly why I started.

Today, each e-book and digital product is thoughtfully designed and crafted by me, with immense love & care. Every story is created with the hope that it becomes a small but meaningful part of your child’s growth — something they can learn from, smile at, and treasure for years.

ShoppWall is more than just a business; it’s a heartfelt project built with passion, purpose, and a belief that stories can shape futures.

Thank you for being part of this journey, for supporting a small business, and for choosing products that spark imagination, wisdom & joy.

With gratitude,
Fiona x